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CASE STUDY > KONECRANES

How Konecranes Brings Large 100-Metre Cranes Into Tiny Customer Meeting Rooms

A 100-metre crane doesn't fit into a boardroom. So we helped Konecranes bring it into boardrooms through VR. Customers can now experience and operate Konecranes' Smart Features using the actual crane remote—anywhere in the world.

At a glance

6 interactive VR product showcase modules
Real crane remote integrated into VR
Built for exhibitions, customer demos and sales meetings

At a glance

6 interactive VR product showcase modules
Real crane remote integrated into VR
Built for exhibitions, customer demos and sales meetings

Challenge: Showcasing a product that’s too big to take to a meeting

Konecranes is one of the world's largest manufacturers of industrial lifting equipment.

In fact, 1 in every 10 cranes produced globally comes from Konecranes.

Their cranes are packed with intelligent features that improve safety, precision and productivity, including:

Sway Control – reduces load swing while making crane movements up to 60% faster
Microspeed – gives operators finer joystick control for precise movements
Snag Prevention – automatically stops the crane if the load catches on an obstruction

The problem was demonstrating it. A 100-metre overhead crane can't be transported to an exhibition hall or a customer meeting.

Sales teams were forced to rely on brochures, videos and presentations—none of which truly showed what it feels like to operate the equipment.

For a product of this scale and complexity, customers wanted to experience it before making a major investment.

Konecranes is one of the world's largest manufacturers of industrial lifting equipment.

In fact, 1 in every 10 cranes produced globally comes from Konecranes.

Their cranes are packed with intelligent features that improve safety, precision and productivity, including:

Sway Control – reduces load swing while making crane movements up to 60% faster
Microspeed – gives operators finer joystick control for precise movements
Snag Prevention – automatically stops the crane if the load catches on an obstruction

The problem was demonstrating it. A 100-metre overhead crane can't be transported to an exhibition hall or a customer meeting.

Sales teams were forced to rely on brochures, videos and presentations—none of which truly showed what it feels like to operate the equipment.

For a product of this scale and complexity, customers wanted to experience it before making a major investment.

Solution: A virtual crane customers can actually operate with VR

AutoVRse created six immersive VR experiences, each showcasing one of Konecranes' Smart Features.

Instead of simply watching an animation, customers step inside a virtual industrial environment and operate the crane themselves.

AutoVRse created six immersive VR experiences, each showcasing one of Konecranes' Smart Features.

Instead of simply watching an animation, customers step inside a virtual industrial environment and operate the crane themselves.

The experience becomes even more realistic because they're using the real Konecranes crane remote to operate a virtual crane.

Built for multiplayer support at busy exhibitions

Trade shows often involve multiple visitors trying products at the same time. To make demonstrations seamless, we also built:

Multiplayer support for simultaneous experiences
Performance optimisation using foveated rendering
Compatibility with Konecranes' existing Meta Quest 2 fleet

No new hardware investment required.

The Result: The product now sells itself

Instead of explaining Smart Features through PowerPoint slides, Konecranes lets customers experience them firsthand.

Visitors can:

Operate a virtual crane with the real crane controller
Test Smart Features in realistic scenarios
Understand product benefits within minutes

The project received a 4.5/5 customer satisfaction rating, with particular appreciation for the seamless integration between the physical remote and the virtual experience.

Perhaps more importantly, it transformed how Konecranes demonstrates one of the world's largest industrial products.

Future product showcases can now be added quickly

The VR showcase is now being used across exhibitions and customer demonstrations, with Konecranes evaluating new opportunities to expand the platform.

With the foundation already in place—from Quest headsets to the physical controller integration—future product showcases can be added quickly, allowing Konecranes to keep bringing its largest products into even the smallest meeting rooms.

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