CASE STUDY > GODREJ & BOYCE

Unlocking Immersive Product Showcase for Godrej & Boyce

Increase engagement rates by 80%

for product visualizations

Expanded to 10+

diverse business units

Increase engagement rates by 80%

for product visualizations

Expanded to 10+

diverse business units

Increase engagement rates by 80%

for product visualizations

Expanded to 10+

diverse business units

“From security cameras to furniture, we were able rapidly create 3D visualizations for our vast, diverse product range.

“From security cameras to furniture, we were able rapidly create 3D visualizations for our vast, diverse product range.

VRseBuilder’s AI capabilities helped us reiterate with speed, even while maintaining brand consistency.”

VRseBuilder’s AI capabilities helped us reiterate with speed, even while maintaining brand consistency.”

VRseBuilder’s AI capabilities helped us reiterate with speed, even while maintaining brand consistency.”

Bismita N.

Bismita N.

Head - Immersive Technologies & Digital Experience @ Godrej

Godrej safety journey

Godrej safety journey

key moments

key moments

01

01

Initial Proof of Concept

Initial Proof of Concept

Developed a web-based 3D visualization for security cameras.

Demonstrated quick turnaround capabilities, creating a functional prototype within weeks.



02

02

Multi-Business Unit Rollout

Multi-Business Unit Rollout

Started with security products, then systematically expanded to interiors, appliances, and other divisions.

Provided comprehensive training to Godrej's marketing and sales teams.

03

03

Multi-Phased Expansion

Multi-Phased Expansion

Implemented analytics to track user interactions and identify areas for improvement.

Conducted ongoing A/B tests to optimize user interface and interaction models.

Why did Godrej & Boyce choose

Why did Godrej & Boyce choose

Why did Godrej & Boyce choose

AutoVRse’s AR/VR solution?

AutoVRse’s AR/VR solution?

AutoVRse’s AR/VR solution?

Versatile Visualizations

VRseBuilder's modular architecture allowed for easy creation of templates adaptable across Godrej's diverse product range, from locks to furniture to appliances

Web AR Integration

Leveraged VRseBuilder's AR features to develop Web AR experiences, allowing customers to visualize products in their own spaces without additional app downloads

Customizable Interaction Models

Created tailored interaction models for different product types, from simple rotations for locks to complex feature demonstrations for appliances

Multi-Platform Compatibility

Ensured seamless functionality across various devices and browsers to maximize reach and accessibility

Let’s talk about

Let’s talk about

Let’s talk about

your training

your training

your training

Talk to our team to learn how to implement VR training at scale

Talk to our team to learn how to implement VR training at scale

Talk to our team to learn how to implement VR training at scale