CASE STUDY > GODREJ & BOYCE
Unlocking Immersive Product Showcase for Godrej & Boyce
The VRseBuilder ROI
Boosted customer engagement
Achieved a 30-40% increase in traffic across product pages featuring 3D and AR visualizations, with significantly higher time spent on these pages
Improved conversion rates
Observed a 30-40% increase in conversion rates for products with AR visualization options
Consistent brand experience
Created a standardized approach to product visualization across multiple business units, ensuring a cohesive brand experience
Why did Godrej & Boyce choose AutoVRse’s AR/VR solution?
Versatile Visualizations
VRseBuilder's modular architecture allowed for easy creation of templates adaptable across Godrej's diverse product range, from locks to furniture to appliances
Web AR Integration
Leveraged VRseBuilder's AR features to develop Web AR experiences, allowing customers to visualize products in their own spaces without additional app downloads
Customizable Interaction Models
Created tailored interaction models for different product types, from simple rotations for locks to complex feature demonstrations for appliances
Multi-Platform Compatibility
Ensured seamless functionality across various devices and browsers to maximize reach and accessibility
Godrej safety journey
key moments
Initial Proof of Concept
Developed a web-based 3D visualization for security cameras
Demonstrated quick turnaround capabilities, creating a functional prototype within weeks
Multi-Business Unit Rollout
Started with security products, then systematically expanded to interiors, appliances, and other divisions
Provided comprehensive training to Godrej's marketing and sales teams
Multi-Phased Expansion
Implemented analytics to track user interactions and identify areas for improvement
Conducted ongoing A/B tests to optimize user interface and interaction models
Take your first step
in VR training today
Get started with 5 VR training modules from VRseBuilder library, track ROI with web-based training dashboard and gamify your modules with VRseBuilder’s Creation Studio
