CASE STUDY > GODREJ & BOYCE
Unlocking immersive product showcase for Godrej & Boyce
Head - immersive technologies & digital experience @ Godrej
Developed a web-based 3D visualization for security cameras.
Demonstrated quick turnaround capabilities, creating a functional prototype within weeks.
Started with security products, then systematically expanded to interiors, appliances, and other divisions.
Provided comprehensive training to Godrej's marketing and sales teams.
Implemented analytics to track user interactions and identify areas for improvement.
Conducted ongoing A/B tests to optimize user interface and interaction models.
Versatile visualizations
VRseBuilder's modular architecture allowed for easy creation of templates adaptable across Godrej's diverse product range, from locks to furniture to appliances
Web AR integration
Leveraged VRseBuilder's AR features to develop Web AR experiences, allowing customers to visualize products in their own spaces without additional app downloads
Customizable interaction models
Created tailored interaction models for different product types, from simple rotations for locks to complex feature demonstrations for appliances
Multi-platform compatibility
Ensured seamless functionality across various devices and browsers to maximize reach and accessibility