Episode 2
28:39 min
How Godrej is Building its XR Ecosystem
How Godrej is Building its XR Ecosystem
In this episode, Bismita Nayak shares how Godrej Enterprises Group is building a company wide XR ecosystem across fourteen businesses and multiple corporate functions.
She explains how XR evolved from early web based experiments into a structured immersive strategy, why awareness and hands on experience were critical to driving adoption, and how Godrej balances internal XR teams with a strong technology partner ecosystem. The conversation also explores how XR connects with AI, digital twins, and analytics to create scalable, sustainable digital transformation across a legacy organisation.
Now VR Talking_ Bismita Landsca…
Host
Ashwin Jaishanker
Co-Founder & CEO, AutoVRse
Guests
Bismita Nayak
Head of Immersive Technologies and Design Transformation, Godrej Enterprises Group
Highlights from the conversation
Highlights from the conversation
Highlights from the conversation
Ashwin Jaishanker
Godrej has been exploring XR for several years now. How did this journey begin?
Ashwin Jaishanker
Godrej has been exploring XR for several years now. How did this journey begin?
Ashwin Jaishanker
Godrej has been exploring XR for several years now. How did this journey begin?
Bismita Nayak
It started with curiosity. We were exploring digital tools for design and collaboration, and XR naturally became part of that exploration.
Bismita Nayak
It started with curiosity. We were exploring digital tools for design and collaboration, and XR naturally became part of that exploration.
Bismita Nayak
It started with curiosity. We were exploring digital tools for design and collaboration, and XR naturally became part of that exploration.
Bismita Nayak
Over time, we realised XR could be applied across many functions, not just design or visualisation.
Bismita Nayak
Over time, we realised XR could be applied across many functions, not just design or visualisation.
Bismita Nayak
Over time, we realised XR could be applied across many functions, not just design or visualisation.
Ashwin Jaishanker
What was the biggest challenge in scaling XR across such a large organisation?
Ashwin Jaishanker
What was the biggest challenge in scaling XR across such a large organisation?
Ashwin Jaishanker
What was the biggest challenge in scaling XR across such a large organisation?
Bismita Nayak
Awareness. Many teams had never experienced XR before. Once they tried it hands on, adoption became much easier.
Bismita Nayak
Awareness. Many teams had never experienced XR before. Once they tried it hands on, adoption became much easier.
Bismita Nayak
Awareness. Many teams had never experienced XR before. Once they tried it hands on, adoption became much easier.
Ashwin Jaishanker
So experience played a big role in building trust.
Ashwin Jaishanker
So experience played a big role in building trust.
Ashwin Jaishanker
So experience played a big role in building trust.
Bismita Nayak
Yes. When people experience XR directly, they start seeing real use cases instead of abstract possibilities.
Bismita Nayak
Yes. When people experience XR directly, they start seeing real use cases instead of abstract possibilities.
Bismita Nayak
Yes. When people experience XR directly, they start seeing real use cases instead of abstract possibilities.
Ashwin Jaishanker
How did you structure the XR ecosystem internally?
Ashwin Jaishanker
How did you structure the XR ecosystem internally?
Ashwin Jaishanker
How did you structure the XR ecosystem internally?
Bismita Nayak
We built a central team but worked closely with business units. We also partnered with technology providers to move faster.
Bismita Nayak
We built a central team but worked closely with business units. We also partnered with technology providers to move faster.
Bismita Nayak
We built a central team but worked closely with business units. We also partnered with technology providers to move faster.
Bismita Nayak
This allowed us to scale without trying to build everything in house.
Bismita Nayak
This allowed us to scale without trying to build everything in house.
Bismita Nayak
This allowed us to scale without trying to build everything in house.
Ashwin Jaishanker
How does XR connect with other technologies at Godrej?
Ashwin Jaishanker
How does XR connect with other technologies at Godrej?
Ashwin Jaishanker
How does XR connect with other technologies at Godrej?
Bismita Nayak
XR works alongside AI, data, and digital twins. It is part of a larger digital transformation strategy, not a standalone tool.
Bismita Nayak
XR works alongside AI, data, and digital twins. It is part of a larger digital transformation strategy, not a standalone tool.
Bismita Nayak
XR works alongside AI, data, and digital twins. It is part of a larger digital transformation strategy, not a standalone tool.
Ashwin Jaishanker
What advice would you give enterprises starting their XR journey?
Ashwin Jaishanker
What advice would you give enterprises starting their XR journey?
Ashwin Jaishanker
What advice would you give enterprises starting their XR journey?
Bismita Nayak
Start small, focus on real problems, and invest in hands on exposure. That is what builds momentum.
Bismita Nayak
Start small, focus on real problems, and invest in hands on exposure. That is what builds momentum.
Bismita Nayak
Start small, focus on real problems, and invest in hands on exposure. That is what builds momentum.
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