Episode 2

28:39 min

How Godrej is Building its XR Ecosystem

How Godrej is Building its XR Ecosystem

In this episode, Bismita Nayak shares how Godrej Enterprises Group is building a company wide XR ecosystem across fourteen businesses and multiple corporate functions.

She explains how XR evolved from early web based experiments into a structured immersive strategy, why awareness and hands on experience were critical to driving adoption, and how Godrej balances internal XR teams with a strong technology partner ecosystem. The conversation also explores how XR connects with AI, digital twins, and analytics to create scalable, sustainable digital transformation across a legacy organisation.

Now VR Talking_ Bismita Landsca…

Host

Ashwin Jaishanker

Co-Founder & CEO, AutoVRse

Guests

Bismita Nayak

Head of Immersive Technologies and Design Transformation, Godrej Enterprises Group

Highlights from the conversation

Highlights from the conversation

Highlights from the conversation

Ashwin Jaishanker

Godrej has been exploring XR for several years now. How did this journey begin?

Ashwin Jaishanker

Godrej has been exploring XR for several years now. How did this journey begin?

Bismita Nayak

It started with curiosity. We were exploring digital tools for design and collaboration, and XR naturally became part of that exploration.

Bismita Nayak

It started with curiosity. We were exploring digital tools for design and collaboration, and XR naturally became part of that exploration.

Bismita Nayak

Over time, we realised XR could be applied across many functions, not just design or visualisation.

Bismita Nayak

Over time, we realised XR could be applied across many functions, not just design or visualisation.

Ashwin Jaishanker

What was the biggest challenge in scaling XR across such a large organisation?

Ashwin Jaishanker

What was the biggest challenge in scaling XR across such a large organisation?

Bismita Nayak

Awareness. Many teams had never experienced XR before. Once they tried it hands on, adoption became much easier.

Bismita Nayak

Awareness. Many teams had never experienced XR before. Once they tried it hands on, adoption became much easier.

Ashwin Jaishanker

So experience played a big role in building trust.

Ashwin Jaishanker

So experience played a big role in building trust.

Bismita Nayak

Yes. When people experience XR directly, they start seeing real use cases instead of abstract possibilities.

Bismita Nayak

Yes. When people experience XR directly, they start seeing real use cases instead of abstract possibilities.

Ashwin Jaishanker

How did you structure the XR ecosystem internally?

Ashwin Jaishanker

How did you structure the XR ecosystem internally?

Bismita Nayak

We built a central team but worked closely with business units. We also partnered with technology providers to move faster.

Bismita Nayak

We built a central team but worked closely with business units. We also partnered with technology providers to move faster.

Bismita Nayak

This allowed us to scale without trying to build everything in house.

Bismita Nayak

This allowed us to scale without trying to build everything in house.

Ashwin Jaishanker

How does XR connect with other technologies at Godrej?

Ashwin Jaishanker

How does XR connect with other technologies at Godrej?

Bismita Nayak

XR works alongside AI, data, and digital twins. It is part of a larger digital transformation strategy, not a standalone tool.

Bismita Nayak

XR works alongside AI, data, and digital twins. It is part of a larger digital transformation strategy, not a standalone tool.

Ashwin Jaishanker

What advice would you give enterprises starting their XR journey?

Ashwin Jaishanker

What advice would you give enterprises starting their XR journey?

Bismita Nayak

Start small, focus on real problems, and invest in hands on exposure. That is what builds momentum.

Bismita Nayak

Start small, focus on real problems, and invest in hands on exposure. That is what builds momentum.

Catch the best moments
on YouTube Shorts

Catch the best moments
on YouTube Shorts

Catch the best moments
on YouTube Shorts

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Case Studies

E-commerce

UltraTech Cement

JSW Group

Tata AutoComp

Godrej & Boyce

Solutions

Creation Studio

VRseBuilder Ecosystem

Starter Training Bundle

VRseBuilder for Enterprise ​

Profile

Safety and Production

IT and Security

Digital and XR

C-suite Executives

Learning and Experience Designers

Connect

Book a demo

Privacy Policy

Terms of Use

© 2025 Autovrse. All Rights Reserved.

Case Studies

E-commerce

UltraTech Cement

JSW Group

Tata AutoComp

Godrej & Boyce

Solutions

Creation Studio

VRseBuilder Ecosystem

Starter Training Bundle

VRseBuilder for Enterprise ​

Profile

Safety and Production

IT and Security

Digital and XR

C-suite Executives

Learning and Experience Designers

Connect

Book a demo

Privacy Policy

Terms of Use

© 2025 Autovrse. All Rights Reserved.

Platform

Industry

Pricing

Request demo

Platform

Industry

Pricing

Request Demo