4 steps to scale XR content for pharmaceutical

4 steps to scale XR content for pharmaceutical

Are you grappling with challenges like:

  • XR pilots that have delivered results but didn't scale beyond the first use case

  • No birds-eye-view into trainees' performance or procedures’ effectiveness

  • XR investments being stuck in training when they could drive revenue across the value chain

A lot of pharma companies see XR deliver results with their first module. But they lack the platform foundation to scale across facilities, use cases, and departments.

These aren't content problems. They're structural ones.

Inside this playbook, you can discover how AstraZeneca, GSK, and Eli Lilly started from single training modules and built enterprise-wide XR infrastructure. You'll learn the practical four-step framework that can take you from content creation to AI-powered experiences that span QA labs, employee onboarding, and medical education.

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What you’ll learn from this Playbook

What you’ll learn from this Playbook

See the 4-step maturity model from content deployment to platform infrastructure, with real pharma examples at different steps

Learn how performance tracking unlocked continuous improvement for AstraZeneca's 11-module QA lab deployment

Learn the infrastructure decisions that unlock multi-department deployment beyond operational training