CASE STUDY > INTAS
A needle-free injection system is easier to understand when doctors can actually see how it works. So, for ISAR 2026, AutoVRse helped Intas turn a complex medical innovation into an interactive VR experience that clinicians could explore themselves—in just 15 days.
Solution: Put clinicians in the driver's seat
From product launch to hands-on learning—in 15 days
The result: Innovation clinicians could experience, not just see
The VR experience gave Intas a new way to demonstrate N-FIS™ to healthcare professionals.
Visitors could:
Explore the device in an immersive clinical environment
See the injection process step by step
Interact with a virtual patient
Understand the technology without relying solely on brochures or video
Complete the experience independently within minutes
Several clinicians reported that using the device on a virtual patient made its working clearer than simply watching a video or viewing product material.
For a first-of-its-kind medical technology, that distinction matters.
Making complex healthcare innovation easier to understand
Intas operates across more than 85 countries, with a focus on making advanced healthcare more accessible through complex generics and biosimilars.
The N-FIS™ represents another kind of innovation: changing how medication can be delivered to patients undergoing demanding IVF and gynaecological treatments.
VR helped bridge the gap between how the technology works and how clinicians understand it.
Instead of asking doctors to imagine a new procedure from a brochure, Intas gave them an opportunity to experience it.
A new model for showcasing medical innovation
The ISAR 2026 experience demonstrates how immersive technology can help healthcare companies communicate complex products more effectively—particularly when the technology itself is difficult to demonstrate in a conventional exhibition environment.
For Intas, this is just the beginning.
With the foundation established, the same approach can be extended to more clinical, therapeutic and medical-device use cases, creating immersive experiences that help healthcare professionals move from awareness to understanding—and, ultimately, adoption.
