CASE STUDY > ELI LILLY
Showcasing the mechanism of treatment to doctors at medical conferences
Two immersive experiences that take doctors from exploring a disease to treating a virtual patient
Designed for senior doctors, to showcase multiple patient scenarios, and for easy setup at events
The two experiences were both built around the specific pain points Eli Lilly had:
Both VR and MR modes to make the experiences comfortable for senior doctors
In either experience, doctors have the option to choose and switch between VR and MR as per their personal preference. MR mode made the experiences more accessible to doctors less comfortable with VR.
Covers multiple, distinct patient scenarios and treatment impact
Doctors have the option to choose between three patients, each impacted by the disease in a different area. They could work through all three or examine just one, based on personal preference.
Accurate visual representation based on medical references
Each condition is shown in intricate detail, especially how it changes over the span of treatment. For accuracy, AutoVRse relied on Eli Lilly’s own material and medical references when creating the visuals.
Easy setup at events using an exclusive channel
The experiences run on two Meta Quest 3 headsets and are deployed through a private app channel that’s exclusive to Eli Lilly. No complex, multi-step installation is required at the booth.
Both experiences delivered and in active use at Eli Lilly’s conference booths
Exploring new modules in more therapy areas
Eli Lilly and AutoVRse are now in discussions about the next set of modules. Especially new medical education experiences in additional therapy areas, expanding beyond treatment to the patient’s experience of care.
As the library grows, Eli Lilly will have a wider range of hands-on experiences to bring to medical conferences. No longer relying on formats like presentations and brochures that fail to cater to the attentional demands of busy healthcare professionals.